Seeing its arctic home melting away, a lone polar bear sets out on a great journey to thank someone who is trying to help.
August 29th Nissan announced a significant new marketing initiative to showcase the strength of Nissan’s innovative product portfolio. The campaign “Innovation for All” began with a series of five television spots that captured Nissan’s history, track record and process of innovation.
TBWA\Chiat\Day Los Angeles and Nissan launch “Polar Bear,” a highlight of the “Innovation for All” campaign as it previews the Nissan LEAF – the world’s first mass market, affordable zero-emission 100-percent electric vehicle. In this story, a polar bear journeys from the icy Arctic through forests, highways, train tracks and over bridges to the big city and then on to the suburbs, where the animal finds someone who is trying to help – the owner of an all-electric Nissan LEAF.
Agency: TBWA/Chiat/Day Los Angeles
Lee Clow – Global Director of Media Arts
Rob Schwartz – Chief Creative Officer
Chris Adams – Group Creative Director
Margaret Keene – Group Creative Director
Chris Lynch – Art Director/ACD
Blake Kidder – Art Director/ACD
Ken Papanduros – Copy Writer/ACD
Patrick Almaguer – Copy Writer/ACD
Richard O’Neill – Producer/Director of Integrated Production
Lisa Urbanic – Assistant Producer
Jon Castle – Managing Director
The commercial titled Polar Bear was done by TBWA\CHIAT\DAY LOS ANGELES advertising agency for Nissan Leaf (Nissan company) in USA. It was released in the September 2010. Business sector is Cars.