Dulux Paint – Let’s Colour Project: Walls Are Dancing

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This summer, Dulux invited mural painter MWM to create a series of live painting performances on walls in Marseille, Lyon and Paris, under people’s eyes. Directors Le Groupuscule captured the evolution of each mural, gathering over 700,000 pictures, that were edited to an unreleased track by Monsieur Monsieur: “Walls Are Dancing”, to create this video. This collaboration of 3 artistic disciplines to make walls dance is part of the Let’s Colour Project. (http://www.letscolourproject.com).

Some interesting stats from adland.tv:

Brazil
2150 litres of paint
42 paint brushes
188 Roller heads
30 Colours
95 painters and volunteers

France
1050 litres of paint
40 paint brushes
214 roller heads
28 colours
75 painters and volunteers

UK
1140 litres of paint
46 paint brushes
200 roller heads
24 colours
110 painters and volunteers

India
2200 litres of paint
56 paint brushes
180 roller heads
32 colours
120 painters and volunteers

Advertising Agency: BETC Euro RSCG, Paris, France
Mural Painter: MWM
Réalisateurs: Le Groupuscule
Musique: Monsieur Monsieur
Production: RITA Films
Production Exécutive: COSA
Production des événements: Upian
Music Supervision: BETC Music
Label: Green United Music